Technical foundations
An audit should review robots directives, noindex controls, canonicals, redirects, sitemap coverage, internal linking, site architecture and other factors that influence discovery and indexation.
Content and search intent
Existing pages should be evaluated for thin coverage, overlapping intent, missing destinations and opportunities to consolidate pages that compete for the same searches.
Local-search signals
For local businesses, an audit can also examine how clearly the site communicates services, location relevance and business information, along with the relationship between the site and local search profiles.
Prioritize by impact
A crawler may report hundreds of notices. The useful work is deciding which issues affect important pages and which changes should happen first.
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