Connect parent and child topics
Service hubs can link to deeper pages, while detailed pages should provide a clear path back to broader context.
Link related siblings
Pages that answer adjacent questions can reference one another when the relationship is useful to the reader.
Prevent orphan pages
Every indexable page should have a logical path from navigation, a hub or contextual content.
Keep links purposeful
Avoid linking every page to every other page. A smaller number of meaningful links communicates structure more clearly.
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