What changes the scope
SEO investment can vary with the size and condition of the website, number of meaningful search markets, technical complexity, content needs, local requirements, competition and implementation support.
Compare scope, not only price
Two proposals with similar monthly numbers may include very different work. Look for clarity around research, technical fixes, content, local SEO, reporting and who handles implementation.
Ask how success will be measured
A proposal should connect activity to outcomes. Rankings alone can be misleading; qualified organic traffic and inquiries are often more useful business measures.
Be cautious with guarantees
Search results are controlled by search engines and influenced by competitors and changing systems. Treat guaranteed rankings or unsupported performance promises cautiously.
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