Relevance and business accuracy
Profiles should accurately describe the business, categories, services, hours and location information that customers need.
Prominence and reputation
Genuine reviews, credible mentions and a strong overall web presence can contribute to how a business is perceived online.
Website support
Local service pages, useful content and clear business information help the website reinforce the entity represented in local search.
Avoid fake locations
Virtual or invented locations can create policy and trust problems. Build local visibility around places the business genuinely serves.
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